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SoFi, short for Social Finance, is a new kind of finance company. Built for a younger demographic, SoFi helps people buy their first home, get out of student debt, take their next step in their career and more. 

I worked with SoFi on a freelance basis in 2017 to create landing pages for their rapidly evolving website, including partnership pages with Engel & Volkers, Airbnb, Jetblue and Alaska Airlines. I also worked to refine and refresh multiple triggered and transaction email series.